Moray Speyside Tourism have been operating since 2014. Put simply, our job is to grow the value of tourism to the Moray economy and support the tourism businesses in our region.
• The value of tourism has grown by more than £30,000,000 since 2013
• Year-on-year tourism growth is at record levels
• Highest ever visitor numbers in 2018
• Highest ever visitor days in 2018
• Highest ever employment levels in 2018
• Moray Speyside is one of the fastest-growing destinations in the UK over a 5-year period
Here’s just a flavour of some of the work that we do…
The past years have seen Moray Speyside Tourism leading representation for our region at events such as Visit Scotland Expo, the only travel show dedicated to Scotland – growing the number of stands from 3 in 2016 to 12 in 2018 and putting our region up front and centre of Scottish tourism, where it deserves to be.
Working in partnership with UKinbound, the trade association for inbound tour operators, Moray Speyside Tourism put together the first ever organised travel trade familiarisation trip to our region in 2017 which saw more than 20 buyers from some of Europe’s most respected travel companies experience our region for the very first time.
In 2018 Moray Speyside represented our region overseas for the very first time at two of Europe’s largest travel shows, World Travel Market and ITB Berlin where delegates were introduced to Moray Speyside with the assistance of specially themed itineraries and fresh, engaging video content.
Moray Speyside Tourism’s partnership with DYW Moray has seen us work with VisitScotland to create new course materials for pupils studying National 5 Travel & Tourism. This collaboration has since been held up as an example of best-practise and is soon to be rolled out across Scotland.
Moray Speyside Tourism led the region-wide initiative which saw our Moray Speyside achieve WorldHost Destination status in recognition of good customer service in 2018. We have been delivering a programme of digital support and training called Digital Tourism Scotland since 2016 – helping more than 100 businesses to tackle a wide range of digital challenges.
We’ve hosted more than 20 bloggers and social media influencers, organised trips for dozens of journalists, welcomed Chinese and German government delegations, hosted the Japanese Ambassador and Japan’s most significant travel companies, secured more than £1,000,000 of press and media for the region, achieved a temporary reprieve to avoid closure of the region’s public toilets and supported local initiatives, funding applications and more – all seeking to strengthen our region’s tourism industry.
We’ve done much more besides and all of it with only 2 staff and an annual budget of just £83,000 … just think what the future could look like with the Tourism BID in place.
Find out more about Moray Speyside Tourism at www.morayspeyside.com