Scotland’s national tourist organisation has backed a new campaign to transform Moray into a world-class tourism destination.
VisitScotland supports Moray Speyside Tourism’s (MST) Business Improvement District campaign which officially kicked off yesterday.
MST is the only destination marketing organisation that promotes the region worldwide, but it only has a year left of funding.
However, their officials have launched a new tourism business improvement district campaign which they believe will help them create a self-sustainable industry in Moray while hoping to attract double the amount of visitors from across the globe.
Last year, tourism was worth £130million to the local economy, with almost 800,000 people flocking to the region and supporting more than 2,800 jobs.
Now, with plans to get more funding in place and less restrictions to contend with, it is hoped MST can continue to make Moray flourish as an area with huge potential.
Important tourism figures from across the region were at the launch yesterday at the scenic Balvenie Castle in Dufftown.
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