Tourism bosses in Moray believe their campaign to set up a new organisation to promote the region to a wider audience is gathering momentum.
Moray Speyside Tourism faces being shut down within a year due to a lack of funding – despite record visitor numbers to the area.
Last year, the industry was worth £130million to the region, which is the third fastest-growing destination in the UK over the last five years.
Officials have pinned their hopes of saving the organisation on forming a tourism business improvement district (TBID), which would involve tourist-related businesses paying an annual levy.
Companies will vote in December about whether they want to contribute to the scheme, which has already been supported by Visit Scotland.
Yesterday, Laurie Piper, Moray Speyside Tourism’s operations manager, revealed he had already received positive indications from about 90 of the area’s 390 companies with talks still to be held with 160 of them.
He said: “We’re hugely encouraged at the support we have received at this stage.
“Businesses are continuing to tell us what their priorities are, which we will incorporate into our final business plan in a couple of months time.
“We want that plan to represent the priorities and aspirations for the industry for the future.”
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